A sizzle reel has got to show your skills. I think the more diverse and encompassing you can show your skills to be, the stronger it will look. That said, if you're just trying to show off one particular skill or kind of look that you're good at, then maybe you only want to show that specific part of yourself in order to have access to work where you get to use it, so I guess it just all depends on what you want to communicate about yourself. But obviously the main thing you want to say is "I'm the shit. Look at all this."
Here's some reels that I've found cool, ultra-sleek and ultra-professional.
Director/Cinematographer Reel from David Reece Jr. on Vimeo.
Garrett Shannon DP Reel 2012 from Garrett Shannon on Vimeo.
Russell Cramer DP sizzle reel OCT. 2011 from Russell Cramer on Vimeo.
(Turns out he's actually been a DP on music videos for a band I like!)
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